What do you do in the SLOW season?
Many event businesses slow down close to tax season, or right after the holidays. We can’t all expect to just be productive during our busy season. Some of us often work like that – our best work comes during pressured times. Productive people make good use of their down time during the slow seasons as well.
Add in some creative touches to your existing services offered. Start with a brainstorming list of ideas of where to begin.
Existing customers will appreciate your special additions. Taking classes in art, painting or crafts will add to your arsenal of skills when they are needed at future events. Take a stroll through Etsy.com to see what strikes your fancy.
Create a Target list of new customers. Make some warm and cold contact calls to see how they respond to your service delivery. Regular contact with new customers can bring increased business.
Online business apps and booking software are plentiful and effective in our digital age, but research will pay off. A good business system will be tailored to your exact business needs. GigBase and Event Lightning has taken the needs of entertainment and event professionals into consideration when creating our apps.
A new system for your business should mean efficiency, productivity, and time-savings in the future. Any conversion to a new system will take orientation, education, patience, and some time-consuming data entry. Use your down-time to invest in the future.
For most event professionals, there is always some tax work, accounting and preparation that needs to be done at any time of year. Procrastination and taxes usually go hand in hand. Waiting until the last minute could mean a lot of extra penalties, additional taxes, and extra payments to the accountant. Doing a little bit of tax work daily or weekly can save a lot in the long run.
Ask them if they are looking to re-book your services this year. Can you add more services, or improve on your service delivery? Do they have any suggestions? Making plans and agreements in advance is much better than in the last minute before the event. Deposits are always nice to put in the bank during the slow season.
Is there a business you always wanted to start? Testing out your new business idea will take time, perseverance, and money. GigBase and Event Lightning apps are designed for a “Business in a Box,” where you can have a condensed base of operations for your new business. Keep all your new contacts in one place.
Whether on social media, YouTube movies, or on a website, most companies can definitely use a tune-up or new material. Planning, sketching out, discussing and making notes are some initial and necessary steps to knock out new media onto your existing social presence on the web. These efforts always take time, but you’ll be happy you finished these projects!
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