How has it been working on your New Year’s Eve business goals this year? Moving forward or lazy?
Yesterday, I spoke with an old friend who has owned an event entertainment business for over 10 years. His business has grown a ton and has a lot of demand, but he’s been at cruising altitude for too long. He described himself lately as “lazy”, and mentioned how it is easy to be stuck there these days. Politics today are more exciting and engaging for some, and can be a distraction for concentrating on growing a business. My friend told me he wants to be more accountable to friends as he grows his business this year.
Here’s what I told him about immediate action steps:
Immediate goal-setting and list-making does work well for some. Some creative types don’t like a straight-forward list to follow. To be honest, I’m not great at making lists myself. But if you can, make a list of what actions you could take within the next month. Set actionable goals that are within reach so that they can be scratched off the list when completed.
Set a schedule to call on the phone to follow up with regulars in your customer base. Thank them for their business and see if they are interested in adding more jobs soon or later this year. Talk to them about their concerns. Stay connected. Ask them if they have any referrals. Even if you just leave a set of warm phone messages that never get returned, your customers will appreciate the sound of your voice, and happy knowing that you have thought of them.
Begin to establish new strong networking relationships with a couple local colleagues. Brainstorm on how to get more business. Work together on new projects. Try out new business ideas to see how they like them. Planners can create new event ideas. Performers can build strong routines. Musicians can improve their chops and skills. The concept of a “MasterMind group” helps tons of performers, event professionals and small business owners to grow beyond where they are. The MasterMind groups continue to be a strong method over the last few decades to interact and grow.
What actions could you take today?
Read more here: 14 Reasons Why You Need An Event Contract
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